ADM 3326 Study Guide - Final Guide: Pillsbury Doughboy, Health Canada, Top Industrial Managers For Europe

127 views37 pages

peartortoise481

10 Jul 2014

School

Department

Course

Professor

For unlimited access to Study Guides, a Grade+ subscription is required.

Document Summary

Metropolitan area density of population: demographics gender age race life stage birth era household size residence tenure. Chapter 4 what is the message: 97, written cues, visual cues what is the cognitive response p. 110-111, product/message thoughts. What are the supporting arguments produced: source oriented thoughts. Chapter 5 what are the behavioural objectives? see figure 5-1 on p. 127: 134-138, trial, repeat purchase, purchase-related behaviour, repeat consumption what are the communication objectives, 128-129, 138-142, category need. Emphasized: brand awareness through recognition through recall, brand attitude. Directly or indirectly naming competitors in an ad and comparing one or more specific attributes: favourable price appeal. Makes price offer the dominant point of the message: news appeal. New announcement about product/service/company dominates the ad: product/service popularity appeals stress popularity of product/service by pointing out the number of consumers who used, switched to or number of experts who referred the brand, reminder appeals.

Related Questions

There are two types of consumers or vacationers of a monopoly hotel in a resort town: type 1, of which there are 300 consumers willing to pay V₁ = $600 per day; and type 2, of which there are 500 consumers, willing to pay V₂ = $200 per day. The daily unit cost of serving a consumer is $50 per day, plus there is a fixed cost of $5,000 per day.

a. What price will the hotel set and how many consumers will be served? What is the hotel's daily profit and what is consumer surplus?

b. Suppose a marketing campaign targeted to type 2 consumers can raise their willingness to pay to $350 per night. What is the maximum amount that the hotel would pay per day to run the campaign? If the campaign costs less than this amount and the firm engages in it what is the effect on consumer surplus?

c. Now suppose that there are 850 consumers willing to pay V₂ = $200 per day. Everything else is the same. How do your answers to a) and b) change in this case?

ceruleanhyena345

What is your opinion about the marketing profession?

Do you perceive your enrollment in this course as a need or a want? Support your answer with reasons.

What is your opinion about the general perception of needs and wants among consumers and marketers?

Do you think marketers overlook the target market? Share one example of a company that does an excellent job of focusing in on their target market. Share one example of a company that does a poor job of focusing in on their target market.

Do you think an exercise was carried out to identify the target market for this course? Why or why not?

Do you think that you will be more marketable on completing this course? Support your answer with reasons, APA writing.

A consumer products manufacturer just introduced a new brand of frozen soup. The soup is being heavily advertised on television and in newspapers. Consumers are encourage to ask stores to stock the soup if it is not already available on the shelf. The soup manufacturer is using a ________________.

cooperative advertising program

pushing strategy

pulling strategy

creative selling strategy

public relations tool

violetbear615

ADM 3326 Study Guide - Final Guide: Pillsbury Doughboy, Health Canada, Top Industrial Managers For Europe

Document Summary

Get access

Related Documents

ADM 3326 Study Guide - Final Guide: Health Canada, Top Industrial Managers For Europe, Visible Minority

ADM 3326 Chapter Notes - Chapter 5-8: Communication Problems, Dagmar Marketing, Milkshake

ADM 3326 Final: Advertising Exam Review.docx

Related Questions