CMN 1160 Study Guide - Gustave Le Bon, Propaganda Films, Theory-Theory

• School: University of Ottawa
• Department: Communication
• Course: CMN 1160
• Professor: All

Document Summary

Messages can shape public opinion, which is the basis of democracy propaganda and persuassion are very similiar. They want to convince you that something is bad or that something is good. They both share the idea that the message goes from one source to many and we cannot respond to the sender, it is non-reciprocal. Propaganda tries to sell you something, (cohersion is involved) Propaganda is a certain type of message, with a general meaning, depending on context propaganda can be the content of the message(any thought or idea sent from a source to a reader) but also its actual presentation. Behaviourism is the ability to observe individuals or groups scientifically and explained. Gustave le bon- wrote on book on how crowds behave called: the psychology of the crowd. He said that crowds are very emotional and lose control. Theory became more advanced after particular events, radio broadcast in 1938 on oct 30.