COMM 2102 Study Guide - Marshall Mcluhan, A Reminder, Erving Goffman
14 Jul 2014
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Reminder assignment is due november 14 in class. How to find journal"s mandate: it"s found because the journal they publish it in is because their publishing it for a specific audience. Mandate determines what gets published and what doesn"t. The village as a symbol for motif, a backdrop for theorizing communication. The imagery of the village is important because it"s a handy way for thinking about how society has been transformed by processes of modernity. Everyone relies on everyone else for the success of the village. Since the village is small there is a relatively tight circuit of communication. The activities within the village are largely unaffected by what goes on outside of it. The village is also a site for oral culture, book culture. In modernity people move into the city and people you don"t know now live in your village, you"re surrounded by strangers. What was a tight, predictable circuit of communication is now loose.
