CMN 1160 Study Guide - Mass Society, Communication

• School: University of Ottawa
• Department: Communication
• Course: CMN 1160
• Professor: All

Document Summary

Major concepts and the transition from traditional to modern societies. **when studying, most important thing to remember is that. Everything is connected, and you must study everything how it. Relates to each other (ie audience assumptions coupled with. Communication: what is communication, elusive concept, v vague and has many meanings, range and possibilities of meanings, could be personal, mediated, hierarchal, or egalitarian, could designate a channel of communication, content or form of communication. Anytype of language or medium that passes a message, ie music, fashion: could highlight psychological, sociological or economic traits, could refer to writing, speech, or signs and gestures. 12 year old and now is 8yo: common and unprovable assumptions, audiences possess low intelligence (ie the lowest common denominator, audience is passive and easy to manipulate. Ie the audience can be told what to think, and cannot determine the menaning themselves, and will not know any better: empirical measurement (quantitative data, demographics.