COMM 222 Chapter : TextBookNotesCOM222part1.docx
Document Summary
This went against the bureaucracy movement for the following reasons: strict specialization is incompatible with human needs for growth and achievement, strong centralization and reliance on formal authority often fail to take advantage of the creative ideas and knowledge of lower level members, who are often closer to the customer, strict, interpersonal rules lead members to adopt the minimum acceptable level of performance that the rules specify. (if minimum amounts of sales per day is 8, this is the most employees will aim for, a strong specialization causes employees to lose sight of the overall goals of the organization. Informational roles: concerned with the various ways managers receive and transmit information: monitor managers scan and monitor external and internal environment of the firm to follow current performance and to keep themselves informed of new ideas and trends, disseminator managers send information on both facts and preferences to others (sending an email with new findings to employees)
