GMS 200 Lecture : Week 9

• School: Ryerson University
• Department: Global Management Studies
• Course: GMS 200
• Professor: Shavin Malhotra

Document Summary

The ideal sequence y question marks- want these to become stars y stars - when the marketing becomes mature, growth rate decreases, you want stars to become cash cows to make money. Identifying alternative courses of action that can be implemented to meet the needs of changing circumstances: anticipate changing conditions, contain trigger points y some contingency plans. If demand for our new products exceeds plans, y scenario planning a long-term version of contingency planning. Identifying alternative future scenarios: plans made for each future scenario. Increases organization"s flexibility and preparation for future shocks. Example of a scenario y year 2000- cement company y possible scenario for 2007-08: the return of great depression, u. s. economy will be in recession. Two generic strategies y cost leadership - producing a product at low cost. examples: timex y differentiation - attracts total perceived customer benefits. When an organization"s present distributors are especially expensive or unreliable - forward.