MHR 600 Chapter : Introduction & Defining Diversity.pdf
Document Summary
Defining diversity: diversity is not another name for affirmative action, nor a name for nontraditional or minority group members of organizations, nor a synonym for equal employment opportunity. Diversity is the variation of social and cultural identities among existing together in a defined employment or marketing setting. In this definition, the phrase social and cultural identity refers to personal affiliations with groups that research shown to have significant influence on people"s life experiences. These affiliations include gender, race, national origin, religion, age cohort, and work specialization among others. Employment and market system includes churches, schools, factory work teams, industrial customers, end-use consumers, baseball teams, military units, and so on. The geographic scope of the employment-marketing settings include local, regional, national, and global settings. Problems and opportunities of diversity: although the existence of diversity in the workforce is now widely recognized in organizations throughout the world, it is too often viewed only in terms of legal compliance and human rights protection.