Sociology 2172A/B Lecture : 09 April 2012 - Social Advertising Part II.docx
15 Apr 2012
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Drug addictions, abortions, anorexia, homelessness, holocaust awareness. Meth is a very popular one, convincing people not to take it showing graphic images. Workplace safety focusing on how they are not accidents because the companies didn"t take initiative to prevent them: 1. Seatbelt public awareness: video embrace life online campaign, didn"t want to go on tv but wanted them to play before movies. Went on youtube, was top rated video of all time, really popular. Mom and daughter holding on to the dad in the living room like a seatbelt, simulated car accident in a chair. The word aids is spread out in the ad, trying to create awareness: french aids campaign used spiders and scorpions to create awareness, says without precaution it is aids you are making love to . Criticized saying it is stigmatising people with aids as being monsters.
