COMM 1101 Lecture Notes - Tim Hortons, Starbucks, Quaker Oats Company
30 Apr 2012
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Document Summary
Lecture 5: brand you and other critical issues in promotional culture. Buying stuff for the sake of buying stuff. Creating demand: old products sold with a new ad campaign, new design, etc, because capitalism depends on production, it needs production of desire. Discretionary income, leisure time: spend money on things you don"t need, but want for various reasons (style, status, etc. ) In a consumer society, we see how advertising, branding, and consumption has become good at stepping into the void of traditional institutions that used to represent us, e. g. tim horton"s. Connection to hockey through the creator, appeals to ordinary people (not trendy like starbucks), at home feeling, not pretentious or fancy, simple, good for everyone. The process by which meaning is created through connections with other texts. Relies on the intended image and meaning, the context of the image, our interpretation of image, technology itself, and conventions of technology.
