MGTA02H3 Chapter Notes - Chapter 6: Skywriting, Order Processing, Air Jordan
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MGTA02H3 Full Course Notes
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Promoting is any technique designed to sell a product. It is a part of the communication mix: the total message a company sends to consumer about its product. Promotional techniques must communicate the uses, features, and benefits of products. They also include various programs that add value beyond the benefits inherent in the product. Information and exchange values: a business uses promotional methods to communicate info about itself and its products to consumers and industrial buyers. Information may be communicated in writing, verbally, or visually. An average consumer comes in contact with approximately 1500 bits of promotional communication per day: posting products: product positioning is the establishment of an easily identifiable image of a product in the minds of consumers. Thus, they can keep the production and distribution systems running evenly: promotional strategies: after the objectives are made clear, the firm must develop strategies to achieve these objectives. Promotional strategies may be of the push or pull variety.
