POLI 222 Lecture Notes - Lecture 13: John Zaller, Interpersonal Communication, External Validity

32 views2 pages

Document Summary

Findings say that voters are disengaged from politics. Most political information is lost in the air. Effect of media vs the effect of the event itself. Need better theories about how people digest political info. This phenomenon where the problems that receive most attention in media become the problems that the public regard as most important. Agenda set issues affected more people who were directly affected by those issues. Example of survey about cf in afghanistan (negative/positive pictures) The problems the media talk about become the problems with talk about. The media has a role in picking from all those issues that happen in the world, in that choosing they have an impact in setting an agenda. Priming is this idea that by calling attention to matter in one way or another, that media changes the standards by which events are understood. Results found in experiments may vary because in real life there are more variables.

Get access

Grade+20% off
$8 USD/m$10 USD/m
Billed $96 USD annually
Grade+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
40 Verified Answers
Class+
$8 USD/m
Billed $96 USD annually
Class+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
30 Verified Answers

Related Documents

Related Questions