SOC 202 Chapter Notes -Capitalism, Berlin Wall, Individualism
1 Oct 2012
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Agency: the ability of individuals to act as self-conscious, willful social actors, and to exert their will through involvement in social practices, relationships, and decision making. Consumption: it refers to the things we buy, watch, and or listen. Mass culture: on the other hand, is produced for an unknown, disparate audience. While the transmission of folk culture is generally technologically simple (face-to-face) mass culture depends on electronic media to convey its message to the largest possible audience in order to secure maximum profit, which is its ultimate goal. Rap music is now a multi-billion dollar industry, emerged relatively recently from african- In each of these cases it is difficult to identify the precise moment when folk culture metamorphosed into mass culture. Ideology: refers to the process by which the set of values and beliefs that bind individuals together in society becomes naturalized .
