SMC219Y1 Lecture Notes - So Small, American Authors, E-Book
13 Oct 2012
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Textbook lesson 1: mass media and everyday life: pay a lot of attention to time frame of mass media there are three headings in red (they are the. 12/01/11 most important): 1st: (?, 2nd: 1455, 3rd: 1951, but don"t remember all specific dates. Know approximate dates, not exact: textbook and xerox can be different (diff interpretation of same phenomena) This textbook has bias in the economic side of media (impact of business). In 1920s, radio became the main tool for political communication (it was still rare). In a very few years, a lot of development in media occurred. Mass communication becomes wireless! (global village created specifically for radio created for oral world). Pg 8: young man with a cell phone (wirelessly connected). Message comes from a sender to a receiver through a channel, encountering noise, and returning as feedback. Mass media could refer to a chair; but not mass communication.
