MKT 2210 Chapter Notes -Marketing Mix, Gross Income, Disposable And Discretionary Income
7 Nov 2012
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Document Summary
Environmental scan: the process of continually acquiring outside the organization to identify and interpret potential trends. Social forces: forces of the environment that include the demographic characteristics of the population and its values. Demographics the study of the characteristics of a human population. These characteristics include population size, growth rate, gender, marital status, ethnicity, income, and so fourth: generation cohorts. Baby boomers: the generation of those born between 1946 and 1964. Generation x: the population of those born between 1965 and 1976. Generation y: the population of those born between 1977 and 1994: the canadian family. Blended family: family formed by the merging into a single family to two previously separated units. Census metropolitan areas (cmas): geographic labour markets having a population of 100,000 persons or more. Ethnic marketing: combinations of the marketing mix that reflect the unique attitude, race or ancestry, communication preferences of ethnic.
