PSYB30H3 Chapter : Chapter Seven/ Lecture notes
Document Summary
How he introduced the idea of implicit motive of a motivational quality that is existence inside of us but outside of our own conscious awareness. How he pioneered the study of implicit motivation in the area of need for achievement and later in the need for power/intimacy. I nt roduction to social motivation: mcclelland"s definition of a motive/need: One of the lenses in which we see the world that distinguishes my view of things from yours are the motivational preference that i have that are different from you. Motive: some motives are aware or known to us. We are assuming behaviours are purposeful and deliberate. Thematic apperception test (tat: how do we measure something that people aren"t aware of. The most common measurement strategy in personality psychology is self-reports. We rely most often on the participant to tell us about what he/she is like, what he/she wants.
