CMNS 130 Lecture Notes - Lecture 2: Denis Mcquail, Media Consumption, Sound Recording And Reproduction

• School: Simon Fraser University
• Department: Communication
• Course: CMNS 130
• Professor: Kathleen Cross

Document Summary

Print media changed society as social power now hinged upon literacy and ownership of print media. The unprecedented circulation of knowledge allowed for information from outside one"s immediate context to be accessible and thus tore down social boundaries. Broadcasting influenced media consumption a lot, since media could now be brought to the audience (and their home). In 2004 99% of us households had a radio (avg. 8 per household) and 98. 2 % of us households had a tv (avg. Furthermore, the number of us households with cable tv from increased from 7 to 70% from 1970 to 2004: define: convergence, mobility, fragmentation, globalization, simulation, and socialization. Convergence: the tendency of formerly diverse media to share a common, integrated platform. Mobility: the tendency of media to become portable and be accessible everywhere and anytime. Fragmentation: the tendency of media to become more specialized and tailored to the individuals needs, therefore requiring a high number of diverse outlets and content.