COMM 103 Lecture Notes - Capital Asset, Crop Yield, Customer Retention
22 Nov 2012
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Document Summary
An efficient/effective operating platform will possess the 3 following characteristics against which it can be assessed: Commercial endeavours: the market it serves, products/services offered, needs that must be met in the marketplace, reflects comprehension of supply/demand, price/cost. Specialized skills, labour force, creates value and enables transactions to occur = profit. Transaction processes developed in order to service the marketplace targeted. Assets infrastructure and resource base of company (raw materials, brandpower, etc) Capital money needed to support asset based expenditure. Managerial acumen managerial staffs ability (visionary leadership) 3c assessment capabilities, competencies, capacity (analyze available resources = enables management to make decisions. Value proposition summarizes who a product is geared towards and benefits the purchaser will receive. Asset based expenditures expenditures you incur in commencing a business operation/expanding its capacity. Operating expenditures expenses incurred as a result of typical business activities. M easureable setting objectives which will enable a company to. A ctionable achieve a defined position in the marketplace.
