juanrodgers254

Section A - Compulsory Question Question 1 The following list of balances is taken as at 30 June 2014 and has been extracted from the books of Elsa and Anna trading in partnership as owners of a ski shop called ‘Frozen’. They share the balance of profits and losses in the proportions 1:2 respectively. £ £ Current Account Balances - Elsa 126,000 Current Account Balance - Anna 157,500 Capital Account Balance - Elsa 73,500 Capital Account Balance - Anna 10,500 Sales 420,000 Office Equipment - Cost 126,000 Office Equipment - Depreciation 50,400 Motor Vehicles - Cost 262,500 Motor Vehicles - Depreciation 52,500 Printing, stationery and postages 2,100 Stock in Hand at 1st July 2013 79,800 Purchases 157,500 Building Rental 5,250 Heat and light 3,150 Staff salaries 10,500 Telephone charges 5,250 Motor vehicle running costs 12,600 Discounts receivable 6,300 Discounts allowable 2,730 Sales Returns 6,300 Purchases returns 65,100 Carriage inwards 4,200 Carriage Outwards 6,300 Debtors 84,000 Provision for doubtful debts 2,520 Creditors 22,260 Balance at the Bank 168,000 Drawings - Anna 6,300 Drawings - Elsa 18,900 Drawings - Olaf 25,200 Total 986,580 986,580 (question continued) 26309 Page 3 of 5 Additional Information a) At 1 July 2013 Olaf was admitted into the partnership but no records were made other than the drawings noted above. Partners have decided that all profits in the future will be split as Elsa 40%, Anna 40% and Olaf 20%. Goodwill, which is not to be retained in the accounts of the new partnership, was deemed to be £300,000 at 30 June 2013. Olaf paid £100,000 into the partnership to represent his capital and this money was immediately withdrawn by Elsa (£10,000) and Anna (£90,000). These are capital withdrawals and not drawings. b) Elsa is to be credited with a salary at the rate of £1,000 per month from 1 July 2013. c) Stock in hand at 30 June 2014 has been valued at cost at £25,200. d) Staff salaries accrued due at 30 June 2014 amounted to £25,200 and heat and light of £1,890 prepaid at that date. e) Depreciation is to be provided at the following annual rates on the cost of assets existing at the year end: Office Equipment - 10% Motor Vehicles 10% Required: a) Prepare an income statement in a vertical format for the year ended 30 June 2014 together with an Appropriation Account at that date. (20 marks) b) Prepare full vertical format capital and current accounts for each partner at 30 June 2014. (10 marks) c) Prepare a statement of financial position, also in a vertical format, as at 30 June 2014 which should include full details of the partners' capital and current accounts for the year ended on that date. (20 marks) (Total 50 marks)

please introduce me the best course about simulation.

On June 1, 2023, Jill Bow and Aisha Adams formed a partnership to open a gluten-free commercial bakery, contributing $294,000 cash and $388,000 of equipment, respectively. The partnership also assumed responsibility for a $54,000 note payable associated with the equipment. The partners agreed to share profits as follows: Bow is to receive an annual salary allowance of $164,000, both are to receive an annual interest allowance of 10% of their original capital investments, and any remaining profit or loss is to be shared 40/60 (to Bow and Adams, respectively). On November 20, 2023, Adams withdrew cash of $114,000. At year-end, May 31, 2024, the Income Summary account had a credit balance of $520,000. On June 1, 2024, Peter Williams invested $134,000 and was admitted to the partnership for a 20% interest in equity.

Prepare journal entries for the following dates.

a. June 1, 2023
November 20, 2023

Calculate the balance in each partner’s capital account immediately after the June 1, 2024, entry.

In New England, the horizontal component of the earth's magnetic field has a magnitude of   An electron is shot vertically straight up from the ground with a speed of 2.1×10^6m/s What is the magnitude of the acceleration caused by the magnetic force? Ignore the gravitational force acting on the electron.

problem 3 www 1245 ir spectrum 2984 1741 1200 800 0.0 4000 3000 2000 1600 v (cm) mass spectrum 100 0.5 43 1 uv spectrum 60 40 1.0 % of base peak 29 m88 solvent: ethanol 15.4 mg/10 mis path length: 1.00 cm 20 c_{4}*h_{8}*o_{2} 1.5 350 80 240 200 280 200 40 120 160 m/e 250 300 λ (nm) 13c nmr spectrum 150.0 mhz, cdc, solution) dept c*h_{2} + ch, ch solvent proton decoupled 200 160 120 80 40 0 8 (ppm) th nmr spectrum (200 mhz, cdc*l_{2} solution) tms t 10 9 8 7 6 5 4 3 2 1 0 8 (ppm)

I need help creating a separation scheme and procedure for a lab. We have two days to do the lab. The first day is to see what’s wrong with our procedure, the second day to fix it and achieve better results.

I will put the problems/observations and questions from the first attempt in brackets and italics.

Separate and purify all three compounds. Mixture contains m-toluic acid, ethyl-3-aminobenzoate, and 1,4 dibromobenzene.

1. Separating m-toluic acid from Ethyl 3-aminobenzoate and 1,4 dibromobenzene

Dissolve 0.15g of mixture in methylene chloride in a separatory funnel. Add 1M NaOH and shake the funnel, venting periodically. Drain out bottom organic layer containing Ethyl 3-aminobenzoate and 1,4 dibromobenzene into flask. Pour out aqueous layer containing m-tuloic acid into separate flask.

2. Separating Ethyl 3-aminobenzoate and 1,4 dibromobenzene

Add 6M HCl dropwise to the organic layer until it is acidic. [A very thick precipitate formed and it did not separate in to two layers. Is this precipitate the result of the H₂N from the Ethyl 3-aminobenzoate reacting with the HCl, forming NH₃⁺ and Cl^-? Or the NaOH forming NaCl?] Add methylene chloride (so precipitate isn’t so thick) and water and shake. Separate the two layers into separate containers.

3. Purifying 1,4 dibromobenzene

With the organic layer from step 2 filter out the precipitate [why did the precipitate stay in the organic layer?]. To the liquid add anhydrous sulfate, transfer the remaining liquid to a pre-weighed flask or beaker, and evaporate it. Check the melting point to determine purity.

4. Purifying Ethyl 3-aminobenzoate

To the aqueous layer from step 2, add NaOH until it’s basic. [I’m not sure what to do after this]

5. Purifying m-toluic acid

To the aqueous layer from step 1 add HCl dropwise until it’s acidic. [formed precipitate] Add methylene chloride. Separate the organic and aqueous layers. To the organic layer containing m-toluic acid and water, add anhydrous sulfate. Remove the remaining liquid into separate pre-weighed flask and evaporate. Take melting point of dry product to determine purity.

I have 300 mg of an equal mixture of benzoic acid(acid), ethyl4-aminobenzoate(base), and 9-fluorenone (neutral organic).

The mixture is placed in 5ml vial to which 2mL of ethyl acetate isadded. The vial is shaken to dissolve the solid. To the solution, 1mL of 3M HCl is added and shaken again. A phase boundary waspresent.

What are the compounds in the top organic layer?
What is the compound is the bottom aqueous layer?

I really need help understanding the chemistry here...:(

we were doing acid-base extraction lab. The mixture included a base, an acid and a neutral organic compound. So at the end of lab we have to predict what is the organic compound. this organic compound was one of these:

a) 4-chlorobenzophenone

b) biphenyl

c) trans-stilbene

d) trans-chalcone

in the solubility test, the organic compound dissolve in cold hexane and ethyl acetate. it did not dissolve in water and cold methanol, but it dissolve in hot methanol.

can someone predict what is the organic compound and explain please??

Can you help with first order linear differential equations?

What is organic Compound

Cost $138,000

Straight-line dep.

5-year life

0 salvage value

Estimated income = $72,000 a year

$24,000 of that = variable cost

Fixed cost = $11,600

Anticipates additional $14,000 in revenue from existing facilities

Requires $3,000 of NWC (recoverable @ end of project)

12% discount rate

34% tax rate

What is NPV?

Evaluate the project given the following information: Assuming straight-line depreciation to zero, what is the IRR of this project? Initial investment = $160,000; requires an initial investment in NWC = $20,000 cost savings = $65,000 per year; life = 5 years; salvage value = $12,000 in year 5; tax rate = 40%; discount rate = 12%.

Evaluate the project given the following information: Assuming straight-line depreciation to zero, what is the IRR of this project? Initial investment = $160,000; requires an initial investment in NWC = $20,000 cost savings = $65,000 per year; life = 5 years; salvage value = $12,000 in year 5; tax rate = 40%; discount rate = 12%.

Question 35 In the previous question (#34), assume that you're able to reduce the working capital at the beginning of the project, and that the NWC will revert back to normal at the end of the project. If all other given information stays the same, what is the NPV of this project? (Initial investment = $160,000; NWC = $20,000 cost savings = $65,000 per year; life = 5 years; salvage value = $12,000 in year 5; tax rate = 40%; discount rate = 12%.)

Given the following, calculate the cash flows for the project.

• Initial investment $365,000
• Expected life is 5 years
• First Year Revenues: 245,000
• First Year Expenses: $70,000
• Growth for revenue and expenses: 3 percent per year
• Straight Line Depreciation over 5 years
• Salvage Value: $45,000
• One-time net working capital investment of $10,000 required at the start of the project
• This investment is recovered at the end of the project
• The tax rate is 34 percent

I have found answers that calculate the depreciation 365,000/5=74.000 while other solutions say (365,000-45,000)/5=64,000

Since we have a salvage value, I think the 2nd is correct. Am I missing sth?

If you're looking to get started with programming, Python is a great language to learn. It's one of the most popular programming languages out there, with a strong community of users and developers. With Python, you can do all sorts of cool things, from automation to AI.

• Python is easy to read and write. Its syntax is straightforward and easy to understand, even for beginners.
• Python is versatile. You can use it for web development, data analysis, machine learning, and more.
• Python is in high demand. Many companies are looking for Python developers, so learning Python can lead to great job opportunities.

To get started with Python, you'll need to install the Python interpreter on your computer. You can download it from the official Python website.

Once you have Python installed, you can start writing and running Python code. Here's an example of a simple Python program:

When you run this program, it will print "Hello, World!" to the console.

From here, you can start learning more about Python by reading tutorials, taking courses, and practicing writing your own code.

Python is a popular programming language used for building applications and websites, including popular ones like Instagram and Dropbox. If you're interested in pursuing a career in programming, learning Python is a great place to start. In this course, I will be teaching you the basics of Python and how to build three Python projects from scratch.

Throughout the course, we will cover all of the core concepts in Python, including data types, variables, functions, loops, and conditional statements. We will also be using Python libraries and frameworks to build our projects.

In this project, we will learn how to create a beautiful website for an imaginary grocery store. On the homepage, we will display all of the products available in the store.

• Create a homepage with all the products displayed
• Add a search bar to allow customers to search for specific products
• Implement a shopping cart feature that allows customers to add and remove items from their cart
• Create a checkout page where customers can enter their shipping and billing information

4. What additional actions might Eric investigate with regard to taxes and personal financial planning?

Consider the following utility functions:
U(x, y) = xy
U(x,y) = 3x + 6y
U(x,y) = 20x1/2+ 2y
a. Fixing y at 4, what is the marginal utility of X when x is 10, 20, and 30 for each utility function?

b. Do these utility functions exhibit diminishing marginal utility of X? Explain.

c. For each utility function, calculate the marginal rate of substitution of good X for good Y (i.e. -
marginal value of X, measured in units of good Y) associated with the bundle (x, y) = (10, 4).

d. Do these utility functions exhibit diminishing marginal rates of substitution? Explain.

The consumer is choosing between two goods- good1 and good2. Good 1 is priced at $2 and good 2 is priced at $3. The consumer has a total of $600 to spend on both the goods.

1. Let the utility function of the consumer be U (X1, X2) = X1^(1/2)X2^(1/2).

a) Calculate the Marginal rate of substitution.

b) Calculate the optimal consumption bundles.

2.Let the utility function of the consumer be U (X1, X2) = X1^(1/4)X2^(3/4).

a) Calculate the Marginal rate of substitution.

b) Calculate the optimal consumption bundles.

3. Let the utility function of the consumer be U (X1, X2) = X1+X2.

a) Calculate the Marginal rate of substitution.

b) Calculate the optimal consumption bundles.

4. Let the utility function of the consumer be U (X1, X2) = 2X1+3X2.

a) Calculate the Marginal rate of substitution.

b) Calculate the optimal consumption bundles.

5. Let the utility function of the consumer be U (X1, X2) = Min (X1,X2)

a) Calculate the Marginal rate of substitution.

b) Calculate the optimal consumption bundles.

6. Let the utility function of the consumer be U (X1, X2) = 2X1 + X2².

a) Calculate the Marginal rate of substitution.

b) Calculate the optimal consumption bundles.

7.Let the utility function of the consumer be U (X1, X2) = X1*X2

a) Calculate the Marginal rate of substitution.

b) Calculate the optimal consumption bundles.

• Exercise #1 or the utility function of a consumer: U = f(x, y)=3(X^2)Y 1. Calculate the marginal utilities of X and Y; 2. Determine the marginal rate of substitution; 3. Determine the demand functions of X and Y, 4. Determine the share of income that the consumer spends the acquisition of good X, then that devoted to the purchase of good Y.

Marvin has a cobb douglas utility function,

U=q₁^.5q₂^.5

his income is Y=500 and initially he faces prices of p₁=$4 and p₂= $2. if p1 increases from $4 to $5, what are his compensating variaiton (CV), change in consumer surplus (CS), and equivalent variation (EV)?

Marvins compensating variation (CV) is $______

Marvins change in consumer surplus (CS) $_________

Marvins equivalent variation (EV) $________

Rounded to two decimal places and include minus sign if necessary.

Marvin has a Cobb-Douglas utility function, U(q1, q2) = q 0.5 1 q 0.5 2 , his income is Y = $100, and, initially, he faces prices of p1 = 1 and p2 = 2.

(a) Derive Marvin’s uncompensated demand functions for the two goods, D1(Y, p1, p2) and D2(Y, p1, p2).

(b) Derive Marvin’s compensated demand functions for each good, H1(U, p ¯ 1, p2) and H2(U, p ¯ 1, p2).

(c) Suppose p1 increases to 2. Calculate the change in his consumer surplus.

(d) For the same change in p1 (i.e. increase from 1 to 2), use the expenditure function to calculate Marvin’s compensating variation (CV) and equivalent variation (EV).

A consumer has utility function U(q1, q2) =√q1+q2, has income y= 3, and faces prices p1= 1 and p2= 4. If the price of good 1 increases top1= 2, what are the substitution effect and the income effect of this price increase on the demand for good 1?

Android Studio 13 creating new flutter project not creating pubspec.yaml file.
Attaching screenshots of my Android Studio and Explorer Window.
In this order New_Flutter_Project.jpg performed this operation first.
Than second operation New_Project_Screenshot.jpg
Result: Explorer.jpg missing pubspec.yaml file. Already submitted this issue to Android Studio Group. But I just wanted to know do other people see this same issue when using Android Studio 13 or am I missing something in these screenshots. 

Consider an Alberta consumer whose utility function is U (X; Y) = 3X1/3Y2/3
This consumer receives income R = $300. Prices of goods are for Px = 5, and Py = 20
Questions :
1. Deduce the demands for good X and good Y

2. If Px = 3 how does the quantity demanded of good X change?

Substitution effect in the sense of Slutsky and income effect:
has. What would be the new income if it were to change at the same time as the price of Px = 5, and Py = 20

b. What would then be his demand for good X with this new income?

c How much is the substitution effect and the income effect?

Topic 1: Title
There are at least three major areas that affect financial decisions. These are:
• Life situations such as income, age, household size, and health
• Personal values
• Economic factors such as prices, interest rates, and employment opportunities
The major elements of financial planning are obtaining resources, planning, saving, borrowing, spending, managing risk, investing, and retirement and estate planning.
• What are some of the social and economic factors that have increased the importance of personal financial planning today? Give an example.

Distinguish between savings and investing (what's the difference, different types, what role can each play in your portfolio).- Discuss the importance of ethics when working with financial planning professions (you can do some of this yourself, but you may also wish to hire a professional).- Explain the concept of return on investment and identify what part it will plan in your financial plan.- Explain risk vs. reward related to your personal financial goals.- Describe how the cost/benefit analysis impacts your choices (discuss opportunity cost).- Explain how savings and investing are impacted by the time value of money.- Describe how interest rates impact time value of money calculation (use time value of money concepts and calculation to plan your savings and investing part of your financial planning goals, show examples with calculations)

Discuss the role of health care finance and its impact on the delivery of healthcare. If you are currently a healthcare professional, please describe how changes in healthcare finance have impacted your profession.

fundamentals of healthcare finance end of chapter problems

Organic chemistry , please show your answer for each explain

It 2-4dimethykheptane chiral in chemistry

What roles do nation states play in managing diversity? In your answer discuss the experiences of both Indigenous people and immigrants in Canada.

This is not a research paper and should only include course material (no outside sources). Please use the course textbook, lectures, videos and class discussions, drawing on specific concepts, arguments, and theories where appropriate. Try to use a broad range of course material to support your answer, and avoid relying on only one or two modules. This assignment requires you to critically respond to the question by synthesizing the relevant course material, and not simply summarizing a reading or lecture.

Referencing:

Reference lectures using my last name, module number, and date.

For example (Somerville, Module 3, Sept. 21, 2023)

Reference the textbook using the author's last name, year, and page number:

For example (Satzewich, 2021, p. x)

Reference class discussions, using the class discussion, module, and date.

For example (Class Discussion, Module 8, Oct 24, 2023)  

Links to Modules (Somerville, Module, date):

Module 2:  

Module 3:

Module 4:

Module 5:

Module 6:

Module 8:

Required Readings: 

Satzewich, Vic. (2021) "Race" and Ethnicity in Canada: A Critical Introduction Fifth edition. Oxford University Press: Don Mills, Ontario.

Features of Java programming language

7) The time it takes for a statistics professor to grade an exam is normally distributed with a mean of 9.7 minutes and a standard devation of 1.9 minutes. There are 50 students in the professor's class. What is the probabilty that more than 8 hours are needed to grade all of the exams? (Report your answer to 4 decimal places.)

8) The daily productivity of a factory worker is normally distributed with a mean of 100 units and a standard deviation of 22 units. What is the probability that  the average number of units produced in one day by 9 randomly selected workers is less than 90 units? (Report your answer to 4 decimal places.)

9) A coffee shop in a large office building provides coffee for the occupants in the building. The coffee shop manager has determined that the mean number of cups of coffee an employee consumes in a day is 2 with a standard deviation of 0.9. A new business that has located in the building intends to have 150 new employees. What is the probability that the new employees will consume more than 285 cups of coffee per day? (Report your answer to 4 decimal places.)

10) The number of hamburgers consumed per month by undergraduate students is normally distributed with a mean of 8.5 and a standard deviation of 1.75. What is the probability that in a random sample of 28 students more than 231 hamburgers are consumed? (report your answer as a decimal to 4 decimal places) 

11) A pharmaceutical manufacturer of aspirin claims that the proportion of headache sufferers who get relieve with two aspirins is 66%. What is the probability that in a random sample of 250 headache sufferers, more than 70% obtain relief? (Report your answer to 4 decimal places.)

please explain how to do this in excel along with the answers.

The Diamond Glitter Company is in the process of preparing itsfinancial statements for 2012. Assume that no entries fordepreciation have been recorded in 2012. The following informationrelated to depreciation of fixed assets is provided to you.

1. The company purchased equipment on January 2, 2009, for $165000.At that time, the equipment had an estimated useful life of 7 yearswith a $25000 salvage value. The equipment is depreciated on astraight-line basis. On January 2, 2012, as a result of additionalinformation, the company determined that the equipment has aremaining useful life of 3 years with a $15000 salvage value.

2. During 2012, the company changed from thedouble-declining-balance method for its building to thestraight-line method. The building originally cost $625000. It hada useful life of 10 years and a salvage value of $50000. Thefollowing computations present depreciation on both bases for 2010and 2011.

2011 2010

Straight-line $ 57,500 $ 57,500

Declining-balance $ 92,000 $ 115,000

3. The company purchased a machine on July 1, 2010, at a cost of$450000. The machine has a salvage value of $25000 and a usefullife of 10 years. The company's bookkeeper recorded straight-linedepreciation in 2010 and 2011 but failed to consider the salvagevalue.

4. The company has failed to accrue sales commissions payable atthe end of each of the last 2 years, as follows.

December 31, 2011 $ 5,400

December 31, 2012 $ 4,600

5. In reviewing the December 31, 2011, inventory, the companydiscovered errors in its inventory-taking procedures that havecaused inventories for the last 3 years to be incorrect, asfollows. The company has already made an entry that established theincorrect December 31, 2012, inventory amount.

December 31, 2010 Understated $ 32,000

December 31, 2011 Understated $ 51,000

December 31, 2012 Overstated $ 9,500

6. At December 31, 2012, the company decided to change to thestraight -line method depreciation method on its retail displayequipment from double-declining-balance. The equipment had anoriginal cost of $250000 when purchased on January 1, 2011. It hasa salvage value of 0 and an 8-year useful life. Depreciationexpense recorded prior to 2012 under the double-declining-balancemethod was $62500. The company has already recorded 2012depreciation expense of $46875 using the double-declining-balancemethod.

7. Before the current year, the company accounted for its incomefrom long-term construction contracts on the completed-contractbasis. Early this year, the company changed to thepercentage-of-completion basis for accounting purposes butcontinues to use the completed-contract method for tax purposes.Income for the current year has been recorded using the new method.Prior year tax effects must be considered. The followinginformation is available.

Pretax Income

Percentage-of-Completion Completed-Contract

Prior to 2012 $320,000 $180,000

2012 $140,000 $120,000

Required:

Prepare the journal entries necessary at December 31, 2012, torecord the corrections and changes made to date related to theinformation provided. The books are still open for 2012. The incometax rate is 35%. The company has not yet recorded its 2012 incometax expense and payable amounts so current-year tax effects may beignored.

Fallacies and Advertising Analysis

You will closely analyze an advertisement using our knowledge of fallacies and advertising. This analysis will take the form of a report.

Your report should be in full sentences and paragraphs, and should follow the same headlines as the rubric:

- Opening Summary

- Advertisement Overview

- Target Market

- Advertising Concept and Fallacies

- Closing Summary

Your report will be marked on the rubric below:

Advertisement video to use in report: ( plz open the vid watch it )

( THIS IS THE Example TO US AND FOLLOW BUT WITH THE VID LINK I PASTE ABOVE USE THAT AND DO THIS )

Jeep, Bruce Springsteen, and America

Knowledge – Advertising Analysis Assignment (Prototype)

Opening Summary

With ideologies in the United States being more polarized than ever, how does Jeep advertise to the majority of Americans without alienating a portion of the demographic?

Jeep is an American product. It is an American car, promoting the American values of self-sufficiency, rugged adventure, and community. How do they remind our viewers of this? First, advertising during the Super Bowl, an event that is still watched live by almost 100 million Americans and is a cornerstone of American identity. Second, by enlisting Bruce Springsteen as spokesperson – a man who embodies working class America and whose popularity spans generations. Third, by appealing to the patriotic notion of ‘the middle,’ a common ground for all Americans that has been lost in this age of division and disillusion.

Advertisement Overview

Opening imagery: open country roads, cowboy hat and papers on passenger seat, dusty boots, grain silos in fields. No new technology is present. Colours are muted and earth-toned, except when red/blue)

Bruce Springsteen, in voiceover: There is a chapel in Kansas, standing on the exact center of the Lower 48. It never closes. All are more than welcome to come meet here, in the middle.

It’s no secret – the middle has been a hard place to get to lately. Between red and blue, between servant and citizen, between our freedom and our fear.

Now, fear has never been the best of who we are. And as for freedom, it’s not the property of just the fortunate few. It belongs to us all. Whoever you are, wherever you’re from, it’s what connects us, and we need that connection. We need the middle.

We just have to remember the very soil we stand on is common ground – so we can get there. We can make it to the mountaintop, through the desert, and we will cross this divide.

Our light has always found its way through the darkness, and there’s hope on the road up ahead.

(Throughout voiceover, images of Mr. Springsteen in and around the Jeep, exploring rural America. Imagery from Lebanon, Kansas chapel, rugged and desolate nature imagery evocative of the Midwest. Ethereal instrumentals, country-tinged, building to passionate culmination with title card.)

Title card: To the ReUnited States of America (visual shows map of contiguous USA with a star in the middle).

See visuals here:

Target Market

Jeep has previously advertised largely to middle-class Americans seeking to reconnect with their roots – images of Jeep leaving the city for backcountry camping, road trips, hunting, and images of nature in general. However, by targeting this middle-class market in past decades, they have neglected the market that launched our brand in post-war America. The working class saw what Jeeps could do in wartime, and came home to buy a tried-and-tested product made in America.

Our target market for this advertisement is the ascending working class, rural, and holds traditional ideas and beliefs about America. The ideal target is male (as a statistically average watcher of the Super Bowl), 25-65 years old, white, Christian or Christian-sympathetic, holds a blue-collar job that pays well (skilled trades, supervisory positions, etc) and so has the disposable income to buy a new car. This demographic has traditionally gone with a pickup truck – Jeep wants to change that.

Along with the primary demographic, Jeep continues to appeal with the more middle-class target of previous campaigns. While they do not clearly align themselves with Christianity, and are more likely to work white-collar jobs, the links with Mr. Springsteen and the rugged, nature-oriented, traditionally masculine imagery will remain consistent and continue to ring true to this market as well.

This target demographic closely mirrors Bruce Springsteen’s fan base, and so aligning Jeep with Mr. Springsteen for this campaign is directly beneficial to the target market.

Pitch Idea and Fallacies

The advertisement primarily uses Appeal to Tradition and Appeal to Authority, although the fallacies of Red Herring and Weak Analogy are also used.

By using Bruce Springsteen as a celebrity face of this campaign, Jeep is leveraging his authority in middle America, traditional American values, the working class, the Baby Boom generation and Generation X, as well as nostalgically with older Millennials. He is seen as a commentator on the American Dream, the plight of the working class in post-NAFTA America, as well as a political progressive, considering his recent podcast with Barack Obama.

By focusing on traditional American imagery (cowboy hats, dusty boots, the traditional Jeep military body, churches and crosses, American flags), Jeep invokes Appeal to Tradition. Using words and phrases like ‘freedom,’ ‘between red and blue,’ ‘the soil we stand on,’ ‘connection,’ and ‘common ground,’ Jeep uses traditional political imagery from across the political spectrum that reminds the target market of the American roots of democracy, a forgotten time in the past when Republicans and Democrats worked together for the good of the country.

By focusing on the divisiveness in America, Jeep is making a political statement that serves as a Red Herring from the nature of advertising itself – as advertisements have moved away from overtly selling a product, this Red Herring approach has become increasingly necessary. Jeep advertises a product by talking about something else. Also, by focusing on the divide itself, Jeep avoids taking ‘sides’ in the divide.

Weak analogy is used in the imagery as well as the copy, as the visual focus is not only on Mr. Springsteen but also on the tiny chapel in Lebanon, Kansas, that purports to be at the longitudinal and latitudinal center of America. As they are talking about finding ‘the middle’ in politics, the imagery of this church serves as an analogy for this ‘middle.’ A church that emphasizes patriotism in its imagery, whose whole visual marketing is the ‘middle’ of America and turning away no one, resonates with the non-partisan message while still evoking traditional American ideals.

Closing Summary

By using Appeal to Authority (by using Bruce Springsteen as spokesman), Appeal to Tradition (by evoking a shared American past through traditional imagery and phrases), Red Herring (by focusing on a political message instead of the product itself), and Weak Analogy (in the ‘political center’ analogized in ‘Kansas chapel at geographic center’), this advertisement aligns Jeep with its more working-class, middle-America roots while appealing to both sides of the political spectrum and to both working-class and middle-class American men.

This advertisement attempts to place Jeep at the center of the ReUnited States of America.

PLEASE I NEED THIS SOON AND THIS IS AN ENGLISH ASSIGNMNET