In only three decades, Starbucks has grown at an astonishing pace, from a small Seattle coffee shop to a powerhouse with more than 21,800 retail stores in 65 countries. Starbucks’s success, however, has drawn a full litter of copycats. In the early 1990s, there were only 200 coffeehouses in the United States. Today, there are more than 21,400. Some 85 percent of Starbucks’s sales come from its own stores.
With the implementation of the TRAIN law, there is an increase in the number of buyers. Wishing to penetrate the Tacloban City market, they have the following data: (1) Bo’s Coffee will have the least technological advancement by 2020, (2) McDonald’s will have the highest input price of raw materials by 2020, and (3) Dunkin Donuts will lay off the highest number of employees by 2020.
Competitor | Market Share | Probability
McDonald’s 40 % 53 %
30 % 47 %
Bo’s Coffee 40 % 50 %
30 % 50 %
Dunkin Donuts 40 % 52 %
30 % 48 %
*note: probability refers to the probability of each competitor of retaining their market share for 2019
Should Starbucks build a store in Tacloban City? Why or why not?
In only three decades, Starbucks has grown at an astonishing pace, from a small Seattle coffee shop to a powerhouse with more than 21,800 retail stores in 65 countries. Starbucks’s success, however, has drawn a full litter of copycats. In the early 1990s, there were only 200 coffeehouses in the United States. Today, there are more than 21,400. Some 85 percent of Starbucks’s sales come from its own stores.
With the implementation of the TRAIN law, there is an increase in the number of buyers. Wishing to penetrate the Tacloban City market, they have the following data: (1) Bo’s Coffee will have the least technological advancement by 2020, (2) McDonald’s will have the highest input price of raw materials by 2020, and (3) Dunkin Donuts will lay off the highest number of employees by 2020.
Competitor | Market Share | Probability
McDonald’s 40 % 53 %
30 % 47 %
Bo’s Coffee 40 % 50 %
30 % 50 %
Dunkin Donuts 40 % 52 %
30 % 48 %
*note: probability refers to the probability of each competitor of retaining their market share for 2019
Should Starbucks build a store in Tacloban City? Why or why not?
