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look for a job advertisement (online or from a newspaper) which you are going to evaluate. Provide a copy of the ad you evaluated.
Then, evaluate it bearing in mind the steps of the job development process.
      Evaluation Question
1) Is the headline compelling? Why or why not?
2) Does it have a compelling hook (if it grabs attention)? Why or why not?
3) Is it written with a specific person in mind? Why or why not?
4) Does it pitch the position with emotion as well as the key facts? Why or why not?
5) Does it close with a call to action? Why or why not?


            What do you think should be changed or maintained in the job ad? Explain.

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