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ThatDudeLv1
22 Jul 2022
***URGENT*** can somebody please answer this? 87,000 is a wrong answer.
An online apparel retailer runs regular marketing campaigns on social media channels such as Facebook and instagram. The retailer is considering four social media marketing campaigns on Facebook, Instagram, Pinterest, and Twitter for the four weeks pricer to the December holiday season. However, due to its limited marketing budget, the retailer cannot run all four proposed campaigns. The following table describes the weekly cost (in $ 1,000) and the expected numbers of consumers each campaign will resch (in 1.000).
Marketing Cost
Facebook
Instagram
Pinterest
Twitter
Weekly Budget
Week 1
4.5
3.5
3
4
15
Week 2
5
4
4
3
12
Week 3
4
3
5
3
10
Week 4
45
4
5.5
2
12
Consumers Reached
31
28
32
23
a. Formulate and solve the IP model to determine which of the four marketing campaigns the retailer should run in order to maximize the number of consumers reached, without going over its budget. What is the maximum number of consumers that the retailer can reach?
Maximum number of consumers reached ___________
***URGENT*** can somebody please answer this? 87,000 is a wrong answer.
An online apparel retailer runs regular marketing campaigns on social media channels such as Facebook and instagram. The retailer is considering four social media marketing campaigns on Facebook, Instagram, Pinterest, and Twitter for the four weeks pricer to the December holiday season. However, due to its limited marketing budget, the retailer cannot run all four proposed campaigns. The following table describes the weekly cost (in $ 1,000) and the expected numbers of consumers each campaign will resch (in 1.000).
| Marketing Cost | Weekly Budget | ||||
| Week 1 | 4.5 | 3.5 | 3 | 4 | 15 |
| Week 2 | 5 | 4 | 4 | 3 | 12 |
| Week 3 | 4 | 3 | 5 | 3 | 10 |
| Week 4 | 45 | 4 | 5.5 | 2 | 12 |
| Consumers Reached | 31 | 28 | 32 | 23 |
a. Formulate and solve the IP model to determine which of the four marketing campaigns the retailer should run in order to maximize the number of consumers reached, without going over its budget. What is the maximum number of consumers that the retailer can reach?
Maximum number of consumers reached ___________
Liked by ThatDude and 3 others
learn4lifeLv10
22 Jul 2022
