MGMT2100 Study Guide - Final Guide: Jargon
Effective Business Presentations
• Plan well
• Structure their presentations
• Build rapport with audience
• Consider learning styles - visual and non-verbal cues.
• Tailor presentations to the audience.
Preparing for a Presentation
• Prepared speakers are often more effective.
• Preparation helps you to build confidence in your ability to present.
• Use of humour and personal experience often needs preparation.
• Preparation is required to ensure that time is managed well.
• Note that group presentations require much more preparation than individual ones.
Planning
• Find out how many people are expected to turn up and why they are attending.
• Arrive early.
• Find out about technology and have a backup.
• Confirm that everyone in the audience can hear you.
Timing
• Perhaps the least considered element but one of the most important.
• Practice!
• Factor in breaks, pauses, nervousness and changeovers.
General Structure
Introduction
(10%)
• About yourself
• Brief outline of the presentation.
• Note you can gain/lose attention from audience in the first 2 mins.
Body (80%)
• Present your main points.
• Do’t give too uch iforatio.
• Provide additional information in handouts.
• Use connecting phrases, eg: in addition, that connect the main ideas.
Conclusion
(10%)
• Summarise the main points.
• Flags to the audience that the presentation is ending.
• Suitable endings include: 'in conclusion', 'to sum up', 'finally'.
• Always conclude with a 'thank you' to the audience.
First Impressions
• Weighted more heavily than the information received.
• Composed of:
1. How you enter the room. Visualise successful communication (eye contact, dress, movement), and
positive self-talk.
2. Non-verbal confidence - posture, voice (loud, clear, varied in pitch and pace), handshake.
Basic Persuasive Presentation Techniques
• The role of a persuading presentation is to influence the beliefs and attitudes of an audience. Four
techniques:
1. Rhetorical questions
2. Quotations – famous or humorous quotations, or surprising statistical information.
3. Anecdotes
4. Personal testimony – emotional connections along with logical argument helps in effective persuasion.
General Tips
• Use simple, clear vocabulary.
• Avoid jargon and long, complicated explanations.
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