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Strategic retailing in the global market

MKC2610 Midterm: mkc2610
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MKC2610 Additional Notes Introduction to retailing Learning objectives 1. Explain what retailing is and why it isundergoing so much change today 2. Describe the 5 methods to categorise retailers 3. Understand what is invol...

Business - Marketing - MKC
MKC2610
Yongfu He
MKC2610 Final: MKC2610 : mkc2610
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MKC2610 Revision Notes Theories of International Trade and the Multinational Enterprise Comparative Advantage Theory Absolute Advantage Comparative Advantage Commodity Terms of Trade Principles of International Trade: 1) C...

Business - Marketing - MKC
MKC2610
Yongfu He
MKC2610 Study Guide - Final Guide: Exchange Rate, Emerging Markets
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MKC2610 Revision Notes The volume of world trade in 2015 recording growth of 2.7 Current dollar value of world merchandise exports declined by 14 in 2015 Dollar value of world commercial services exports also fell 6in 2015...

Business - Marketing - MKC
MKC2610
Yongfu He
MKC2610 Final: MKC2610 Lecture :
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MKC2610 Revision Notes Final exam 50 comprised of short essay questions 2 hour closed book exam What is marketing? Marketing is an organizational function and a setof processes for creating, communicating, and delivering v...

Business - Marketing - MKC
MKC2610
Yongfu He
MKC2610 Final: MKC2610 Lecture :
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MKC2610 Revision Notes Global Pricing and the Web Global Pricing Price transparency hazards Reduces companys ability to discriminate price Products can devolve to commodity Brand loyalties may vanish Consumer backlash abou...

Business - Marketing - MKC
MKC2610
Yongfu He
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