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Final

MGTS1601 Study Guide - Final Guide: Destination Canada, Cultural Tourism, Nonverbal Communication
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4 Pages
56 Views
Fall 2018

Department
Management
Course Code
MGTS1601
Professor
Marissa Edwards
Study Guide
Final

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Final exam-lecture ,,,,
Assessing product potential;
Market appeal/robusticity matrix
Framework for understanding what is necessary for a successful attraction
Applying planning and management framework
Experience creation
Question one
Du Cros and McKercher  argue that several strategies exist to
develop cultural heritage assets into cultural tourism attractions:
Choose a destination. )llustrate and justify F)VE  options that can be
employed by a tourism provider to develop cultural tourism attractions in
that destination  marks.
1. Building a primary attraction 建立主要吸引力
2. Packaging and bundling 包装和捆绑
3. Clustering through the creation of tourism precincts 通过创建旅
游区进行聚类
4. Developing linear tourism routes or heritage networks 发展线性
旅游路线或遗址网络
5. Rebranding/creating a specific cultural tourism area or network
重塑/创建特定的文化旅游区域或网络
6. Events 活动
Question two
The Canadian Tourism Commission  argues that creating
memorable experiences represents a key priority for cultural tourism
organisations.
Choose a country of your choice and describe with examples the F)VE 
features of successful cultural tourism attractions as outlined by the
Canadian Tourism Commission.  marks each
1. Tell a story- describe with a story- this will make a country come to life.
2. Make the experience come alive- make it alive and exciting show how your
country can incorporate an enjoyable experience [e.g. people]
3. Make the experience participatory- show how your country can make
people participate in the activity [e.g. dancing/painting]
4. Focus on quality- show your country provides the best option for your
tourist
5. Make it relevant to the tourist- showcase how your country makes it
relevant to specific tourists
Question three
A country’s context can have major implications for a tourist when they
visit a country that they are not familiar with.
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Description
Final examlecture 6,8,9,10,11 Assessing product potential; Market appealrobusticity matrix Framework for understanding what is necessary for a successful attraction Applying planning and management framework Experience creation Question one Du Cros and McKercher (2015) argue that several strategies exist to develop cultural heritage assets into cultural tourism attractions: Choose a destination. Illustrate and justify FIVE (5) options that can be employed by a tourism provider to develop cultural tourism attractions in that destination (10 marks). 1. Building a primary attraction 2. Packaging and bundling 3. Clustering through the creation of tourism precincts 4. Developing linear tourism routes or heritage networks 5. Rebrandingcreating a specific cultural tourism area or network 6. Events Question two The Canadian Tourism Commission (2004) argues that creating memorable experiences represents a key priority for cultural tourism organisations. Choose a country of your choice and describe with examples the FIVE (5) features of successful cultural tourism attractions as outlined by the Canadian Tourism Commission. (2 marks each) 1. Tell a story describe with a story this will make a country come to life. 2. Make the experience come alive make it alive and exciting (show how your country can incorporate an enjoyable experience [e.g. people] 3. Make the experience participatory show how your country can make people participate in the activity [e.g. dancingpainting] 4. Focus on quality show your country provides the best option for your tourist 5. Make it relevant to the tourist showcase how your country makes it relevant to specific tourists) Question three A countrys context can have major implications for a tourist when they visit a country that they are not familiar with.
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