MGTS1601 Study Guide - Final Guide: Destination Canada, Cultural Tourism, Nonverbal Communication
Final exam-lecture ,,,,
Assessing product potential;
Market appeal/robusticity matrix
Framework for understanding what is necessary for a successful attraction
Applying planning and management framework
Experience creation
Question one
• Du Cros and McKercher argue that several strategies exist to
develop cultural heritage assets into cultural tourism attractions:
• Choose a destination. )llustrate and justify F)VE options that can be
employed by a tourism provider to develop cultural tourism attractions in
that destination marks.
1. Building a primary attraction 建立主要吸引力
2. Packaging and bundling 包装和捆绑
3. Clustering through the creation of tourism precincts 通过创建旅
游区进行聚类
4. Developing linear tourism routes or heritage networks 发展线性
旅游路线或遗址网络
5. Rebranding/creating a specific cultural tourism area or network
重塑/创建特定的文化旅游区域或网络
6. Events 活动
Question two
• The Canadian Tourism Commission argues that creating
memorable experiences represents a key priority for cultural tourism
organisations.
• Choose a country of your choice and describe with examples the F)VE
features of successful cultural tourism attractions as outlined by the
Canadian Tourism Commission. marks each
1. Tell a story- describe with a story- this will make a country come to life.
2. Make the experience come alive- make it alive and exciting show how your
country can incorporate an enjoyable experience [e.g. people]
3. Make the experience participatory- show how your country can make
people participate in the activity [e.g. dancing/painting]
4. Focus on quality- show your country provides the best option for your
tourist
5. Make it relevant to the tourist- showcase how your country makes it
relevant to specific tourists
Question three
• A country’s context can have major implications for a tourist when they
visit a country that they are not familiar with.
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Document Summary
Framework for understanding what is necessary for a successful attraction. Question one: du cros and mckercher (cid:523)(cid:884)(cid:882)(cid:883)(cid:887)(cid:524) argue that several strategies exist to develop cultural heritage assets into cultural tourism attractions, choose a destination. (igh context- subordinate tasks to relationships (cid:523)e. g. friendships from tasks job with businesses(cid:524)/low context- separate relationships. relationship. (igh view as context- employer/employee humanistic/low context- people seen as replaceable. collective context- and initiative emphasises. (igh decision-making/low context- emphasises individual initiative and decision making. (igh context- favours indirect reasoning/low context- prefers linear reasoning (cid:523)(cid:884) marks each(cid:524) Additional two (cid:523)if you want to see- only use (cid:886) but know that there are more options(cid:524) (igh context- relies on intuition and trust/low context- relies on facts and figures/. (igh context- adheres to the spirt of the law/low context- adheres to the letter of the law. Cultural tourists typology (cid:523)(cid:887) types of cultural tourists(cid:524) Which of these segments to focus on and why.
