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MGTS1601 Study Guide - Final Guide: Destination Canada, Cultural Tourism, Nonverbal CommunicationPremium

4 pages68 viewsFall 2018

Course Code
Marissa Edwards
Study Guide

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Final exam-lecture ,,,,
Assessing product potential;
Market appeal/robusticity matrix
Framework for understanding what is necessary for a successful attraction
Applying planning and management framework
Experience creation
Question one
Du Cros and McKercher  argue that several strategies exist to
develop cultural heritage assets into cultural tourism attractions:
Choose a destination. )llustrate and justify F)VE  options that can be
employed by a tourism provider to develop cultural tourism attractions in
that destination  marks.
1. Building a primary attraction 建立主要吸引力
2. Packaging and bundling 包装和捆绑
3. Clustering through the creation of tourism precincts 通过创建旅
4. Developing linear tourism routes or heritage networks 发展线性
5. Rebranding/creating a specific cultural tourism area or network
6. Events 活动
Question two
The Canadian Tourism Commission  argues that creating
memorable experiences represents a key priority for cultural tourism
Choose a country of your choice and describe with examples the F)VE 
features of successful cultural tourism attractions as outlined by the
Canadian Tourism Commission.  marks each
1. Tell a story- describe with a story- this will make a country come to life.
2. Make the experience come alive- make it alive and exciting show how your
country can incorporate an enjoyable experience [e.g. people]
3. Make the experience participatory- show how your country can make
people participate in the activity [e.g. dancing/painting]
4. Focus on quality- show your country provides the best option for your
5. Make it relevant to the tourist- showcase how your country makes it
relevant to specific tourists
Question three
A country’s context can have major implications for a tourist when they
visit a country that they are not familiar with.
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