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Pricing Strategies and Tactics

24758 Study Guide - Final Guide: Retail, Absolute Difference, Conjoint Analysis

PRICING STRATEGIES TACTICS READINGS Elements of Price Management A customer will buy a product if the perceived value (measured in monetary units) is greater than the price Price alone determines the amount a customer mu...

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24758 Study Guide - Final Guide: English Auction, Ikea, Consumer Protection

L1: INTRODUCTION TO PRICING Price and the Marketing Mix Price has a significant role within the 4Ps Has a direct influence on quality. When pricing a new product, companies should look at; ...

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