Filter By
Filter Reset
Exam Types
  • All Exams
  • Final (15)
Semester
Study Guides (298,900)
AUS (8,346)
UWA (402)
MKTG (20)
MKTG1203 (15)

Study Guides for MKTG1203 at University of Western Australia

Introduction to Marketing

MKTG1203 Study Guide - Final Guide: Fitbit, Profit Margin, Media Mix

(MKTG1203) Chapter 1 (What is Marketing) 1.1 Define the role of marketing in organisations Marketing: activity (active) set of institutions and processes involved in creating, capturing, communicating, delivering and exch...

Marketing
MKTG1203
Paul Harrigan
MKTG1203 Study Guide - Final Guide: Oligopoly, Baby Boomers, Search Engine Optimization

MKTG1203 Final Notes Week 1: Chapter 1 Marketing entails an exchange Marketing concept If we meet the needs of the consumer better than anyone else, we will be successful Ove...

Marketing
MKTG1203
Saalem Sadeque
MKTG1203 Study Guide - Final Guide: Target Market, Micromarketing, Marketing Mix
Premium

Segmentation, Targeting and Positioning Segmentation Methods: Used to distinguish customer similarities within a segment and dissimilarities across segments Geographic Segmentation o Organizes customers into groups on the ...

Marketing
MKTG1203
Paul Harrigan
MKTG1203 Study Guide - Final Guide: Grey Market, Market Saturation, Price Skimming
Premium

Pricing Concepts for Establishing Value The 5 Cs of Pricing: Company objectives o Profit orientation Focusing on target profit pricing, maximizing profits or target return pricing Target profit pricing particular goal as o...

Marketing
MKTG1203
Paul Harrigan
MKTG1203 Study Guide - Final Guide: Micromarketing
Premium

Services The Intangible Product Characteristics of Services: Intangible o Cannot be touched, tasted or seen o Difficult to convey benefits of service o Service providers offer cues to help customers experience and perceive...

Marketing
MKTG1203
Paul Harrigan
MKTG1203 Study Guide - Final Guide: Consumer Protection, Green Marketing, Baby Boomers
Premium

Analyzing the Marketing Environment Marketing Environment Analysis Framework: Centerpiece consumers Consumers may be influenced by the immediate actions of the company Company (and consumers indirectly) are influenced by m...

Marketing
MKTG1203
Paul Harrigan
MKTG1203 Study Guide - Final Guide: Brand Awareness, Brand Equity, Brand Licensing
Premium

Product and Branding Decisions Complexity and Type of Products: Complexity of products o Core customer value defines basic problemsolving benefits customers are seeking o Marketers convert core customer value to an actual ...

Marketing
MKTG1203
Paul Harrigan
MKTG1203 Study Guide - Final Guide: Financial Risk, Customer Satisfaction, Universal Set
Premium

Consumer Behavior The Consumer Decision Process: Represents the steps that consumers go through before, during and after marketing purchases Need recognition o Process begins when consumers recognize they have an unsatisfi...

Marketing
MKTG1203
Paul Harrigan
MKTG1203 Study Guide - Final Guide: Marketing Mix, Outsourcing, Panel Data
Premium

Developing New Products Why Firms Create New Products: Firms have 4 choices when deciding what growth strategy to adopt o Sell existing products to existing markets o Sell existing products to new markets o Sell new produc...

Marketing
MKTG1203
Paul Harrigan
MKTG1203 Study Guide - Final Guide: Swot Analysis, Corporate Social Responsibility, Brand Equity
Premium

Marketing Ethics, Sustainability and CSR Marketing Ethics: Primary ethical dilemma how to balance shareholder interests with the needs of society If customers believe they can no longer trust a company they will no longer ...

Marketing
MKTG1203
Paul Harrigan
MKTG1203 Study Guide - Final Guide: Retail, Critical Success Factor, Institute For Operations Research And The Management Sciences
Premium

Overview of Marketing What is Marketing? Marketing the activity, set of institutions and processes for creating, capturing, communicating, delivering, and exchanging offerings that have value for customers, clients, partne...

Marketing
MKTG1203
Paul Harrigan
MKTG1203 Study Guide - Final Guide: Retail, Mass Media, Unique Selling Proposition
Premium

Integrated Marketing Communications The AIDA Model: Awareness o Brand awareness strength of the link between brand name and type of goodservice in mind of consumers o Awareness metrics Aided recall consumers indicate brand...

Marketing
MKTG1203
Paul Harrigan
MKTG1203 Study Guide - Final Guide: Google Alerts, Big Data, Customer Engagement
Premium

Digital Marketing Digital Consumers: Dominant digital consumers use internet at every opportunity Hybrid digital use the internet to facilitate better perceived outcomes for their lives Reluctant digital reluctant to chang...

Marketing
MKTG1203
Paul Harrigan
MKTG1203 Study Guide - Final Guide: Data Mining, Isolated Point, Focus Group
Premium

Marketing Research The Marketing Research Process: Defining objectives and research needs o Research expensive and time consuming o Important to establish in advance what problem needs to be solved Design the research o Re...

Marketing
MKTG1203
Paul Harrigan
MKTG1203 Study Guide - Final Guide: Pinterest

Things that the Paul said were going to be in exam Week 3 Services Marketing Australia is a very service dominant economy, 70% of incomes from service industries. Services are activities, performances or benefits tha...

Marketing
MKTG1203
Paul Harrigan

Log In


OR

Don't have an account?

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit