COMM 3P18 Study Guide - Midterm Guide: Digital Identity, Sport Utility Vehicle, Narrowcasting

• School: Brock University
• Department: Communication Studies
• Course: COMM 3P18
• Professor: Marian Bredin

Document Summary

Core concepts debates & approaches to studying audiences. **think about ourselves in relation to particular texts throughout the course. This week: what is an audience, why do audiences matter, historical debates, contemporary issues. Link the research project to the reading we sign up for bring an artifact. The public is defined by conventional media theory as audience, and an audience only listens. (what is means when we are defined only as an audience that does not participate) To cast a society as consumers is to see its members as creatures to be fed, housed and kept quiet. (consumerism is prevalent but also problematic to be only considered a consumer) A mass of undifferentiated people who are anonymous to the producer of the mediated message(s) and become a collective of unorganized individuals centered on the use or exposure to a particular media text.