COMS 2003 Study Guide - Quiz Guide: Opinion Leadership, Marshall Mcluhan

• School: Carleton University
• Department: Communication and Media Studies
• Course: COMS 2003
• Professor: Ira Wagman

Document Summary

Lasswell psychology based functionalist: propaganda theory, the structure and function of communication theory-communication process, function to the society. Propaganda theory is a master symbol associate with strong emotions and process the power to stimulate beneficial large-scale mass action, if they are used widely. Media here is kind of social control: because media has this power, and it can produce this connected tissue, that combine people together. Media are tools that serve specific social function whose behavioural effects are: media functions, media effects, two-step flow theory. Lazarsfeld and merton: limited, those tools could be used to encourage cohesion and understanding. Toronto school innis and mcluhan how technology organize society, how technology affects how we live. Things like fur or trees important which we call them natural resources, innis called them. *control staples is important to the power of nation. *interest in transportation plays important role to build nation.