PSYC 2100 Study Guide - Final Guide: Implicit-Association Test, Big Bang, Classical Conditioning
2 Nov 2016
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Attitude is a broad or global evaluation towards an issue or object (a target), Beliefs are species of information about something; facts or opinions. )e. you can have a belief about the weather outside, (cid:498)it"s snowing outside. (cid:499) (cid:498)) love snow(cid:499) Ie. you can have a positive or favorable attitude (or like) the weather outside, Affect-how we feel about the attitude object/person. Behaviour-how we act towards the attitude object. Cognition- what we think/believe about the attitude object. We may dislike or feel anxiety with snakes (affect) We may think or believe they are dangerous (cognition) )t"s possible for someone to have two different evaluations about the same. Automatics attitudes involve quick, gut reactions, that do not involve much thing. Deliberate attitudes involve more reflection involving greater levels of thought. When assessing attitudes researchers can just ask participants their explicit (deliberate) attitudes about various attitude objects. Explicit attitude towards the elderly and young.
