PSYC 2100 Chapter 7: Chapter 7

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Beliefs are pieces of info about something; facts or opinions (e. g. , you can have a belief about the weather outside: it"s snowing outside ) Attitude is a broad of global evaluations towards an issue or object(a target) either favourable or unfavourable (e. g. , you can have a positive or favourable attitude or like the weather outside i love the snow ) Affect how we feel about the attitude object/person. Behaviour how we act towards the attitude object. Dual attitudes: it"s possible for someone to have 2 different evaluations about the same thing (can happen at the same time) Automatic attitudes involves quick, gut reactions, that do not involve much though. Deliberate attitudes involve more reflection involving greater levels of thought. How do we assess attitude: when assessing attitude researchers can just ask participants their explicit (deliberate) attitudes about various objects, explicit attitude towards the elder and the young example (which statement best describes )

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