COMM 210 Study Guide - Midterm Guide: Canada Goose, Stock Market
6 Dec 2016
School
Department
Course
Professor
Document Summary
Understand the articles (all 4 theory articles) & be able to apply them. Claim: underlying assumption the author wants you to accept. Evidence: an answer to the question why is that true? . Values: things that ought to be (e. g. we ought to treat kids fairly ) Focus - don"t mention irrelevant concepts that aren"t mentioned in the question. Economies of scope: producing related things is cheaper. First mover advantage: entering a new field provides an advantage that cannot be achieved any other way - you can immediately fix issues when others are just getting started. Related diversification: expanding into an area where your company already has expertise. Unrelated diversification: expansion into unfamiliar territory where you lack a competitive advantage. Separation of top & middle managers: top managers no longer have relevant expertise/knowledge of actual products. Entrepreneurial enterprises: less efficient than managerial companies overall. Stock market pressure: forces companies to up stock price/make more next quarter, not think long term.
