COMM 305 Midterm: COMM 210 Midterm Study Guide - Kyle Nobrega Da Camara.docx
Document Summary
A claim is the major conclusion of a piece of writing that the author is trying to persuade you to accept. Cue words: therefore, thus, in summary, i believe that, clearly, in short ( ) Consistent with our own experiences and observations. Agreement among experts or strongly supported general claims that are common sense. Often introduce new ideas that awaken curiosity. Sometimes presented as if it were a fact. Alfred chandler"s major claims: *enduring logic of industrial success* Successful firms capitalize on economies of scale & scope, create management structures and invest in research & development. Large plants can produce products at a much lower cost than small ones because the cost per unit drops as the volume of output rises. Large plants can use many of the same raw and semi-finished materials and intermediate production processes to make a variety of different products. But for firms to benefit from these economies: Flow of materials must be kept constant.
