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Comm 212 2013 FALL - P. Colas.docx

55 Pages

Course Code
COMM 320

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Chapter 1 Getting the Message AcrossSoft Skill one of the social and self management behaviors that help people take actionHard Skill the knowhow tools and techniques that equip people to work in a professional capacity Communicating for a Changing WorkplaceOur country is on the cusp of an advanced technology revolutionThis transformation encompasses a changeover to o A knowledge based internet o Adoption of revolutionary information and communication technologies ICTs o New teambased work environments with flattened hierarchies o More diverse employee base o Highly competitive global markets The Knowledge of the economyTodays economy is in the age of information and is knowledge basedKnowledge workers make and sell an idea based product eg software consultingAdvantage of knowledge based ideas is that their value can rapidly grow as the global market expands Flatter OrganizationsHierarchies may be flattened as companies strive for cost savings efficiency competitiveness and sustainabilityThe democratization of the workplace make shorter communication chains there every individual must be a skilled communicator Business on a global scaleWorlds economy has become increasingly global and the world seems to have shrunk o Netscape promoting connectivity and the free flow of information o Software promoting wider cooperation o Opensourcing software in the public domain o Outsourcing and offshoring redistributing aspects of business to other countries o Amplifiers digital virtual mobile and personal More Diverse Employee BaseCanadian workplace consists of all different kinds of ethnicities races ages genders physical abilities sexual orientationYou need to diversify the workplace or you may miss out on the diversity advantage Teamwork EnvironmentsTeams are the way to do businessCollaboration through cross functional teams in which people form different areas of expertise come together to share information for a common goalGood interpersonal and communication skills are essential for success in a team environmentVirtual project team eliminate time and space barriers Advancing Communication TechnologiesOur communications are mediated through many different technologies eg phones fax computer etcAllow us to communicate farther faster and around the clock Social Networking sites Facebook MySpace TwitterFacebooks purpose is to facilitate the spread of information through social networks allowing people to share information online the same way they do in the real world 3D Virtual WorldsUser participants create avatars or alteregos and in return receive and experience of synchronous virtual role playing action Communication DefinedCommunication is a transactional and relational process involving the meaningful exchange of informationCommunication theory is a system of ideas for explaining communicationRhetoric the use of language to persuade an audienceSemantics the study of the words and symbols we chooseSemiotics the study of how meaning is assigned and understoodCybernetics the study of how information is processed and how communication systems function The Communication Process Communication can be understood in terms of beingSituated embedded in a particular environment
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