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Study Guides for Marketing at Concordia University


CONCORDIAMARK 201m. errunziaSummer

MARK 201 Study Guide - Comprehensive Final Exam Guide - Internet, Canada, International

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CONCORDIAMARK 453Caroline RouxWinter

MARK 453 Study Guide - Comprehensive Final Exam Guide - Input Method, Transfer Of Undertakings (Protection Of Employment) Regulations 2006, Btec Extended Diploma

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CONCORDIAMARK 305Andrea SatinFall

MARK 305- Final Exam Guide - Comprehensive Notes for the exam ( 32 pages long!)

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CONCORDIAMARK 201Derek- Andrew TheriaultSpring

MARK 201- Final Exam Guide - Comprehensive Notes for the exam ( 30 pages long!)

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Marketing goal: attract new customers and grow current customers. Understand the marketplace and customer needs and wants. Construct a marketing progra
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CONCORDIAMARK 201Steven LaingWinter

MARK 201- Final Exam Guide - Comprehensive Notes for the exam ( 180 pages long!)

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CONCORDIAMARK 462Marie- Jos�e ErrunzaWinter

MARK 462- Final Exam Guide - Comprehensive Notes for the exam ( 121 pages long!)

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What is globalization: globalization: shirt toward a more integrated and interdependent world economy, world is moving away from self-contained nationa
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CONCORDIAMARK 302Bonnie FeigenbaumSummer

MARK 302- Final Exam Guide - Comprehensive Notes for the exam ( 42 pages long!)

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Chapter 1: role of marketing research in management. Marketing: the process of planning and executing the conception, pricing, promotion, and distribut
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CONCORDIAMARK 453Caroline RouxFall

MARK 453- Final Exam Guide - Comprehensive Notes for the exam ( 28 pages long!)

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Traditional marketing communications: focused mainly on advertising, division of labor. Integrated marketing communications: uses multiple communicatio
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CONCORDIAMARK 305Paul DesbaratsWinter

[MARK 305] - Final Exam Guide - Ultimate 161 pages long Study Guide!

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Study of the processes involed when individuas or groups select, purchase, use or dispose of products, services, ideas, experiences to satisfy needs an
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CONCORDIAMARK 453Caroline RouxWinter

[MARK 453] - Final Exam Guide - Ultimate 124 pages long Study Guide!

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Develop and execute an effective imc campaign. Support the imc campaign with appropriate communication tools. Identify potential ethical/moral issues r
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CONCORDIAMARK 305Darlene WalshFall

[MARK 305] - Final Exam Guide - Everything you need to know! (25 pages long)

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CONCORDIAMARK 305Zeynep ArselFall

[MARK 305] - Final Exam Guide - Everything you need to know! (106 pages long)

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Consumption community - web group where members share views and product recommendations online. Consumer behavior - study of processes involved when in
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