CMST 1A03 Study Guide - Final Guide: Interactive Media, Policy Review, Liberal Democracy

• School: McMaster University
• Department: Communication Studies
• Course: CMST 1A03
• Professor: Christine Quail

Document Summary

Chapter 1: media and society our knowledge and understanding of the world (cid:498)critical approach(cid:499) = looking analytically at the ways media are implicated in (cid:498)communication(cid:499) = act of making a message common to one or more people. Media is the primary way for businesses develop + communicate w/ customers. Media introduces people to cultures around the world and keep immigrants. Transmission models (2) how we see + understand in the world in touch with the culture of communication. New media expands reach + speed; democracy on global scale; help shape: lasswell(cid:495)s model chain of communication, shannon & weaver mathematical model of communication: Who says what to whom in what channel with what effect. Sender medium receiver (repeat like recycle sign) Context is key! (cid:498)mass audience(cid:499) = communication on a large scale (cid:498)web (cid:884). (cid:882)(cid:499) = (cid:884)(cid:882)(cid:882)(cid:888); describe the invention of such interactive online applications. 3 elements: centralized production + dissemination, decentralized/diffused production, interactive exchange of info.