CMST 1A03 Study Guide - Midterm Guide: Social Change, Liberal Democracy, Information Society
9 Dec 2016
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Document Summary
Making a message common to one or more people. Transmitting and exchanging information and meaning through any form of language. Creating, sending or interpreting messages or ideas. Large amounts of news/entertainment to a mass of unknown audience. The transmission and transformation of information/meaning on a large scale no matter what specific media may be involved. 3 elements of mass communication: centralized production and dissemination of mass information and entertainment, decentralized/diffused production, wide accessibility of info and entertainment, interactive exchange of information to a number of recipients. Mass media: vehicles through which mass communication takes place. Bring together numerous media forms and technologies. The growth of large media forms and technologies: rogers: cellphones, cable, radio, tv. Connotative: figurative meaning: denotative and connotative levels in meaning, to or among members of society, the mass audience: not passive or homogeneous, changing nature of the audience from passive to direct. The body of institutions and relationships within which people live.
