CMST 1A03 Midterm: CMST 1A03 Midterm
30 Oct 2017
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Document Summary
Associated with formally- constituted institutions and organizations: 3 elements of mass. Primary tools societies use to make and manufacture meaning and to signify or contrast reality and our knowledge of the world. Highlights what is important to us and frames issues (ex. Communication system technologies are developed within a social context. Social interests influence the form and function of those technologies. One medium may be made up of different technologies (ex. Which, together, convey information/entertainment, images, words: 7 dimensions of mass. To or among members of society: advertising"s impact on. Media content: advertising"s impact on, 3 submodes of. Decoding: encoding (producers, text (meaningful, polysemic, decoding (reception, interpretation, 4. Carried out by persons occupying certain ideas: 6 steps. Changing nature of the audience from passive to active. Media tailored to attract certain kinds of audience, content puts people in a buying mood and media tends towards niche markets today. Television -- standard time slots, commercial breaks and narratives - cliffhangers.
