CMST 2B03 Study Guide - Final Guide: Antipositivism, Yuppie, Symbolic Interactionism

• School: McMaster University
• Department: Communication Studies
• Course: CMST 2B03
• Professor: Philip Savage

Document Summary

Characteristic of good interviewer: they actually listen. Funny a way to connect and feel comfortable. Keep trying to get to the truth. Provide ways to get them to think about things that aren"t purely intellectual. The nature of qualitative research: intro, words v. numbers, four aspects of qual, induction v. deduction, epistemology, ontology, preoccupations, comparison of qual and quant, qual methodologies, major steps in doing research, reliability and validity, market research. In qualitative research we theorize how people test things, and what their realities are in a different way. Epistemology: study of how we know things, michel foucault built his theory of discourse analysis on ways of knowing. Bryman and teavan: qualitative research usually emphasizes words rather than quantification in its data. Other half 5 key numbers to describe it : numbers are only known and valid if there is context behind it, can have precise, but out of context they are meaningless.