CMST 2BB3 Study Guide - Midterm Guide: World Trade Organization, Product Placement, Masculinity

• School: McMaster University
• Department: Communication Studies
• Course: CMST 2BB3
• Professor: Christine Quail

Document Summary

**exam: 17 and 18 not overly vital to exam. American opinions about big business- bigger the business the less. Power dynamic: large corp have more power one individual vs a: corp citizenship: people believe that good corp citizenship contributes to meeting an organizations objectives. How does pr contribute to trust huge corp. Csr: building and nurturing the relationship with the community. Many ceos see journalists as the enemy. Pr must educate both the organization and the press. Customer service is the front line of public relations. Do: work eiht those interested in solutions. Be proactive: offer transparency, turn suggestions into actions, they become your greatest friend, get emotional, work with those who make threats, expect immediate results. Employees are the ambassadors and a primry public of the corp. Pr often works with human resources on employee communications. Challenges: morale, rumor mill, sexual harassment, layoffs and outsourcing. Requires knowledge of finance and gov regulations.