COMMERCE 1E03 Study Guide - Final Guide: Portable Media Player, Direct Marketing, Podcast

• School: McMaster University
• Department: Commerce
• Course: COMMERCE 1E03
• Professor: Rita Cossa

Document Summary

Intensive distribution puts products into as many retail outlets as possible, including vending machines. Selective distribution uses only a preferred group of the available retailer in an area. Exclusive distribution is the use of only one retailer outlet in a given geographic area. Electronic retailing consists of selling products to ultimate consumers online. Social commerce is a form of electronic commerce that involves using social media and user contributions to assist in the online buying and selling of products and services. Bricks and mortar are stores that have physical presence. If online, they are called bricks and clicks. Telemarketing is the sale of goods and services by telephone. Use it to supplement or replace in-store selling and to complement online selling. Electronic retailers provide a help feature online that serves the same function. Direct selling reaches customers in their home or workplace. Use this technique to sell cosmetics, lingerie, artwork, etc.