COMMERCE 2MA3 Study Guide - Midterm Guide: Decision Analysis, Sports Equipment, Electronic Data Interchange
1 May 2016
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Document Summary
The b2b marketplace is significantly larger than the consumer marketplace. The gov"t of canada purchases goods/ services worth more than billion annually. Worldwide b2b commerce conducted over the internet totals more than. B2b marketing: organizational sales and purchases of goods and services. B2b purchases are made by businesses, gov"t, and marketing intermediaries to be resold, combined with other items to create a finished product for resale, or used up in the day to day operations of the organization. B2b marketing is done to: support production of other products; facilitate daily company operations; for resale. Firms usually sell fewer standardized products to organizational buyers than to ultimate consumers. Purchases often require greater customization, more decision making, and usually more decision makers. The buying and selling process becomes more complex, often involving teams of decision makers and taking an average of 6 to 36 months to make decisions. Customer service is extremely important to b2b buyers.
