COMMERCE 2MA3 Study Guide - Final Guide: Exclusive Dealing, Windows Management Instrumentation, Supply Chain
1 May 2016
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Document Summary
Marketing (distribution) channel: system of marketing institutions that enhances the physical flow of goods and services along with ownership title, from producer to customer. Physical distribution: broad range of activities aimed at efficient movement of finished goods from the end of the production line to the consumer. Supply-chain management: control the activities of purchasing, processing, and delivery through which raw materials are transformed into products and made available to final consumers. A distribution strategy has 2 critical components: (1) marketing channels and (2) logistics and supply chain management. Direct channel: carries goods directly from a producer to the business purchaser o ultimate user. Direct selling: strategy designed to establish direct sales contact between producer & final user. Important option for goods that require extensive demonstrations in persuading consumers to buy. Plays an important role in both b2b and b2c. The internet and direct mail are important tools for direct selling. Gives small producers access to hundreds of retailers.
