COMMERCE 2MA3 Study Guide - Final Guide: Sales Process Engineering, Avon Products, Multi-Level Marketing
1 May 2016
School
Department
Course
Professor
Document Summary
Personal selling: interpersonal influence process involving a seller"s promotional presentation conducted on a person-to person basis with the buyer. Almost 10% of canadian labour force is employed in sales positions. Personal selling expenses are likely to equal 10 to. 15 percent; therefore it is the largest marketing expense in many firms. Personal selling is critical to the success of many organizations. Salespeople are often the most important revenue generator for many businesses; this explains why they have among the highest incomes in many businesses. Sales promotion includes those marketing activities other than personal selling, advertising, and publicity designed to enhance consumer purchasing and dealer effectiveness. In canada, companies have been giving away trinkets and premiums for over 100 years. Over the counter selling: personal selling conducted in retail and some wholesale locations in which customers come to the seller"s place of business. Most of these sales are direct to customer.
