COMM 103 Study Guide - Midterm Guide: Andor Technology, Development Business, Protectionism
11 Dec 2018
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Chapter 1: commercial endeavors: markets which the organization serves, the products and services which it offers, and the needs which it professes to meet in the marketplace. Google: acquiring youtube, advertising services: employee interaction: the value-creating skills which an organization"s employees bring to the, organizational efficiency & structure: a reflection of the complexities of the business activities marketplace which circulate within an organization. It is reflective of the development of the infrastructure and its related culture (decision making, managerial hierarchy, operating process) Identify 3c strengths and weaknesses in support of vision: competitive advantage: company can offer customers a product/service that has more value to them than similar products by other companies, steps to achieving competitive advantage. Creating a value proposition: the way that the management team of a business accomplishes the need for businesses to design, produce, and communicate to the marketplace the products/services which they offer.
