PSYC 441 Study Guide - Final Guide: Change No Change, Alternative 3, Elaboration Likelihood Model

• School: Queen's University
• Department: Psychology
• Course: PSYC 441
• Professor: Leandre R Fabrigar

Document Summary

Contrast tendency to perceive something as more different form comparison point than it is. Assimilation tendency to perceive something as more similar to comparison point than it is. Latitude of acceptance person"s most preferred position and range of positions they find acceptable. Example: i rate thing 5, someone else rates 6, i can accept that = within latitude (assimilation) Latitude of rejection range of positions that person finds objectionable. Message is even more deviant than it seems (contrast) Latitude of non-commitment range of positions person finds neither objectionable nor acceptable. Best way to persuade: gradually increase message extremity, make small changes within acceptance. Social judgement theory variables that effect perception. Message discrepancy inverted u relationship with persuasion. Increases towards the limit of latitude of acceptance. Persuasion should be greatest somewhere in latitude of non-commitment. Persuasion decreases the further one gets into latitude of rejection. Social judgment theory experiment (bochner and insko 1966)