SOCY 122 Midterm: SOCY122- The Midterm

• School: Queen's University
• Department: Social Sci, Edu and Soc Work - Sociology
• Course: SOCY 122
• Professor: Rob Beamish

Document Summary

The medium is the message: paper released annually describing the incoming 1st year university mindset, technological age, this means that the message is irrelevant, the real message is the medium in which the message is conveyed. Whether that be film, books, or oral presentation: mcluhan identified active media in relation to hot and cold media. Hot media media that requires a lot less active interpretation. Cold media media that requires more active. The vivid awareness of the relationship between experience and the wider society . Men see their lives as a series of traps imagination. Comes naturally to us, it"s the way we view the world as an individual. Basic knowledge that people learn not from school, but from everyday life, this also reinforces us as individuals: importance of sociological imagination. It asks us to think outside the box and think a way that many don"t.