BLG 143 Study Guide - Final Guide: Software, Absenteeism, Roast Beef

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Need to identify appropriate target markets and further develop their individual needs and wants. This would be preferable to simply advertising a general catering service. Many of the answers will be based on the specific location and demographics we deal with. Currently the restaurant is losing customers, and it is not just because of the weaker economic climate. Beefy"s is also losing more customers than their competitors. One of the reasons could be that customer attitudes are changing and embracing a healthier lifestyle. Even places like mcdonalds are adding healthier choices to their menus and there is a prominent trend for making better choices to improve the quality and length of life. This will make it easier for certain adults to agree to come to the restaurant with their families or friends. A business builds a loyal clientele and many people in other cities would be aware of their name and image.