CMN 279 Study Guide - Final Guide: Pinterest, Kenneth Burke, Hootsuite
19 Dec 2017
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Our job as writers, is to make reading easy for the reader. We want to make our messages easy to read and easy to understand. On average, people receive close to 100 messages a day between email, texts, and other social media messages. People do not have time to sift through messages to figure out the point. If a message is easy to read and understand, it is more likely to be read, remembered and acted upon. So best practice #: plan your message, think about, your key message, your intent, match your tone to your intent. Word choice, sentence structure, punctuation: ensure to include the three elements of an effective message. *these are the same takeaways that we learned from natasha and eric"s correspondence. If natasha thought about her intent (that she wanted to motivate and encourage eric to act quickly), she would have written the alternate email right off the bat : choose your audience wisely.
