CRI 630 Study Guide - Final Guide: Film Poster, Health Canada, Photo Caption

• School: Ryerson University
• Department: Creative Industries
• Course: CRI 630
• Professor: Victoria Laurence

Document Summary

History of advertising: rise of industrialization (more products available and adorable creating choice) Industrialization: rise of literacy, consumer goods and disposable income introduction to print advertisements (printing press: advertising mediums timeline: Advertising agency: thomas barratt (london, 1860), jwt first global agency 1900s. Media and other channels: strategic planners, media planners, and buyers and advertisers (client) decide which channels to place ads decisions based on product, target audience, location, budget, timing, creative message. Jobs in advertising: creative, production, event management, strategic planning, account service, new business development, social media, finance and administration, media planning and buying. Style guide includes: logo design and usage rules, colour palate, fonts, approach to imagery, accent features, dos and don"ts. Creative brief includes: objective, mediums, audience, key message, support (why will our audience believe us research and data), insight (emotional benefit that connects with. 04/18/18 audience), tone, background (reason for project), executional considerations (budget, mandatory elements, legal, logos, language versions)