CRI 800 Study Guide - Final Guide: Status Quo, Visual Thinking, Deeper Understanding

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A pitch does not merely involve presenting a business idea to investors. Rather, an effective pitch should tell a story, demonstrate a passion for addressing the customer"s pains, and include a unique but useful value proposition. That being said, the story will change according to who you are pitching to, but it should always exhibit empathy and a deeper understanding of that particular investor"s needs. Rhimes" production company shondaland has a strong reputation and rhimes herself has a lot of autonomy within broadcast networks despite their schedule restrictions. However, on-demand programming services like netflix are changing the industry and. Rhimes recognizes that audiences expect a certain degree of quality, but that does not simply mean having shows with her name slapped on them. To deliver quality and an innovative creative content, rhimes is open to the idea of hearing writers" ideas and helping them grow.

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